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These options—which included asexual, genderfluid, pansexual, sapiosexual, and transgender categories—were added to make the website more inclusive.
Rudder updated the "Ok Trends" blog, which consists of "original research and insights from Ok Cupid," for the first time in three years in July 2014. ," the post discusses three experiments run by the website without the knowledge of users.
Although the company later clarified that nicknames or initials would be acceptable, and it has been noted that unlike other dating sites that encourage the use of first names, Ok Cupid "encourages long profiles full of intimate details, including candid answers to questions about sex and politics", making connecting that information with a real name more problematic to users.
In 2017 Ok Cupid reported on twitter that they had removed Christopher Cantwell's user profile for being a white supremacist after a woman reported receiving a message from him.
Additionally, a study published in the August 2018 edition of Science Advances by researchers at the University of Michigan and the Santa Fe Institute found that users of an unnamed, popular, and free online dating service in New York City, Boston, Chicago, and Seattle typically pursued potential partners ranked on average 25 percent more desirable than they were (as measured by the Page Rank algorithm).
Rudder prefaces the experiment results by stating: "...
if you use the Internet, you're the subject of hundreds of experiments at any given time, on every site.
Ok Trends, the official blog of Ok Cupid, presents statistical observations from Ok Cupid user interactions, to explore data from the online dating world.
To generate matches, Ok Cupid applies data generated by users' activities on the site, as well as their answers to questions.