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“It’s more of an introduction in terms of what you can do on the site,” Simon said.A full membership provides users with even more ways to interact.As with so many successful business ventures, the idea came to him while he was working on something else.“We were working on a property project to develop a website for assisted living and accessible homes,” Simon told us.“While we researched it, we started thinking about the over-50 demographic as a whole.” What he discovered was that today’s older adults are living longer and have more money than ever before.They’re also still interested in developing relationships later in life.
Though both demographics are looking for love, older daters often have specific concerns and interests that younger daters may not share.
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But they are dull, and boring and they just don’t represent the single over 50s we know.
In response, the team made meeting those ideals a priority of its platform and began to gain both the trust and respect of users.
In time, they had built a site that users were proud to recommend to their friends.