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Facebook restricts potential matches to people located less than 100 kilometers away (there will be a different metric-system equivalent when the product rolls out in the US).

Like other dating apps, you can also choose only to match with people who live nearby, have children, share the same religion, or fit into a specific age or height bracket.“We’re trying to connect people that are open to getting to know each other in the future,” says Nathan Sharp, a product manager at Facebook.

The only information ported over is your age and first name; you will need to manually fill out additional required information including your verified location, gender, and the gender(s) of the people you’re interested in matching with.

You can also specify your height, religion, job title, where you work, where you went to school, and whether you have children.

If you want to start swapping photos or news articles with a potential match, you’ll need to give them your phone number or switch to another messaging service.

But Facebook Dating will be able to hook into other features on the platform.

The social network is also introducing two new major features.

The first, called Second Look, allows users to re-review someone they previously said they weren't interested in.

The service was first announced at the annual F8 conference in May this year, and will likely be available in other locations in the future.

While many dating apps have relied on Facebook data for years—like to show you when a potential match has mutual friends—they’ve never been able to leverage everything.

That dependence may also make them vulnerable as the social giant enters their territory, which is a weakness some companies appear to have been preparing for.

For now, users aged 18 and older in Colombia will be able to create dating profiles and, once those reach a critical mass, find some matches.

WIRED got to preview an early version of the service, and it looks promising—especially for users looking for meaningful long-term relationships rather than hookups.

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