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To entice people to try out the service, they held promotional events at happy hours in Palo Alto, where the turnout was generally, as the Match marketing executive Alexandra Bailliere put it, “30 guys with pocket protectors and no women in sight.”Trish Mc Dermott, a marketing executive who’d worked for a matchmaking firm and founded a dating-business trade association, and the others would slip on fake wedding bands to ward off the guys. ”They weren’t just targeting heterosexual women; they were going for the lesbian, gay, bisexual, and transgender communities.Match’s marketing consultant, Simon Glinsky, pointed out to Kremen how the gay community had already been early adopters online, using bulletin boards and nascent communities such as America Online, Compu Serve, and Prodigy for dating.Glinsky related from his own experience, having grown up in Georgia, where meeting other gays was a struggle.Glinsky went to a gay computer club, where members gathered to talk about AOL and the latest deals at Radio Shack, to explain Match to the crowd.

ran an early piece on Match, speculating that it could transform the “grand old dating game,” as it put it.

Maier, a brash mother of two, had always been compelled, albeit warily, by Kremen—“his fanaticism, his energy, his intensity, his competition,” as she put it.

When he ran into her at a Stanford event and told her about his new venture, he was just as revved.

He would provide customers with a questionnaire, generate a series of answers, then pair up daters based on how well their preferences aligned.

With a computer and the internet, he could eliminate the inefficiencies of thousands of years of analog dating: the shyness, the missed cues, the posturing.

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